What does Google Ads rely on to work properly? Google Ads helps satisfy both parties, depending on whether the business implements the right tactics or not. A user wants to see valuable search results relevant to their search query. A business wants to appear in front of people searching for the products and services they offer. Google Ads is a benefit to both advertisers and web users. Anyone with a Google Ads account can strategically bid on keywords to appear in searches that are relevant to their business. Launched in the year 2000, Google Ads (formerly called Google Adwords) is the online platform businesses use to manage their ad campaigns on Google. Today, we’re taking a close look at both Google Ads and Google My Business to see how they differ and why they are both important. Although these platforms differ in purpose and function, they both benefit a business’s performance in Google searches. There are two major platforms Google provides to businesses for their digital marketing efforts and business listings: Google Ads and Google My Business. With Google’s domination of the global market share (over 85% in 2021), it’s crucial for business owners to establish themselves on Google to help increase brand awareness and convert leads into clients. It can’t be stated enough how important it is to have a robust presence on Google.

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